Online Journalism Entrepreneurs – NYTimes.com

Putting a Price on Words

When news is search-driven, audience-targeted and everywhere, what’s a story worth?

Link: http://www.nytimes.com/2010/05/16/magazine/16Journalism-t.html?partner=rss&emc=rss&pagewanted=all

“Maybe this is what success looks like,” says Nick Denton, speaking of his own business, Gawker Media — a popular and profitable network of Web sites covering technology, sports and celebrity news — as well as of disruptive ventures like Craigslist, the free site that has decimated classified advertising, once a lucrative source of income for newspapers. “You can have destroyed hundreds of millions of dollars, or billions of dollars, of revenue for other people,” Denton says, “but without capturing it all yourself.”